The 11.2 Concept
Escape velocity: The minimum speed needed to break free from gravitational constraints
The Physics of Escape
In physics, escape velocity is the minimum speed an object needs to break free from a gravitational field without further propulsion. For Earth, that magic number is 11.2 kilometers per second.
Below this threshold, objects fall back to Earth. Above it, they're free to explore the cosmos. There's no middle ground – you either reach escape velocity or you don't.
"Just as rockets need sufficient velocity to escape Earth's gravity, startups need the right combination of resources, expertise, and momentum to break through market constraints."
The Startup Parallel
Market Gravity
Like Earth's gravity, market forces constantly pull startups down: competition, resource constraints, customer acquisition costs, and operational complexity.
Acceleration Needed
Success requires rapid acceleration through multiple dimensions: product development, market penetration, team building, and revenue growth.
Escape to Scale
Once a startup reaches escape velocity, it breaks free from constraints and can scale exponentially, creating its own gravitational pull.
Below Escape Velocity
- ×Constant struggle for resources
- ×Linear or declining growth
- ×High burn, low momentum
- ×Eventually falls back
The 11.2 Threshold
The critical momentum point where sustainable growth becomes inevitable
At Escape Velocity
- ✓Self-sustaining growth
- ✓Exponential scaling
- ✓Market leadership
- ✓Attracts top talent & capital
How 11-2 Provides Escape Velocity
Initial Thrust
We provide the capital, resources, and expertise needed for rapid launch and early acceleration.
Sustained Power
Our Factory Process ensures consistent momentum through each critical stage of growth.
Trajectory Optimization
We constantly adjust strategy and execution to maintain the most efficient path to scale.
Breakthrough Support
When you reach the critical threshold, we help you capitalize on exponential growth opportunities.